Next-generation sunscreen SEOUL 1988 Sun: Collagen Complex 7 + Plum SPF50+ PA++++ combines broad-spectrum UVA and UVB protection with effective skincare benefits. The formula with the proprietary Collagen Complex 7 (seven types of collagen) and Plum Extract helps maintain skin firmness, hydration, and natural radiance while protecting the skin against the harmful effects of sun exposure.
The sunscreen helps strengthen the skin barrier, prevent premature photoaging, and maintain comfortable hydration without stickiness, making it an ideal choice for daily use.


Benefits:
 
 
Reliable sun protection — provides broad-spectrum protection against UVA and UVB rays, helping prevent UV-induced skin damage.
 
 
Improves skin firmness — a complex of seven types of collagen helps support elasticity and a firmer-looking complexion.
 
 
Provides intensive hydration — helps maintain optimal moisture levels and prevent dehydration throughout the day.
 
 
Strengthens the skin barrier — supports the skin’s natural protective functions and helps reduce the impact of external stressors.
 
 
Enhances skin radiance — Plum Extract helps refresh the complexion and maintain a healthy, well-cared-for appearance.
 
 
Comfortable texture — absorbs quickly without leaving a white cast, stickiness, or a heavy feeling.

Key Active Ingredients:
 
 
Collagen Complex 7 — a complex of seven types of collagen that helps support skin firmness and elasticity.
 
 
Plum Extract — rich in antioxidants, helps moisturize the skin and enhance its natural radiance.
 
 
Advanced UVA/UVB Filters — provide reliable daily protection against sun exposure.

Suitable for all skin types, dry and dehydrated skin, skin showing the first signs of aging, dull skin, and daily use.
How to use: Apply a sufficient amount to the face, neck, and other exposed areas as the final step of your morning skincare routine, 15–20 minutes before sun exposure.
When outdoors, reapply every 2 hours, as well as after swimming, heavy sweating, or towel drying.
Tip: For an extra refreshing effect, store the sunscreen in a cool place and apply it using gentle patting motions rather than rubbing.